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Course Details

Franchise Marketing

Course Overview

Franchise Marketing is designed to provide understanding and guidance to franchisors and franchisee to strengthen their brand and establish effective marketing strategies for their business.

  • Level: Advance
  • Duration: 2 day(s)
  • Fee: RM 499.00 per participant
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Upon completion of this course, you will be able to:

 

  • Understand the concept and practices of localized marketing.
  • Understand the concept and practices of customer relationship program.
  • Understand the concept and practices of franchise branding.
  • Evaluate the performance of digital marketing initiatives.


  • Franchisors.
  • Franchisees.
  • Franchise Manager.
  • Business owners – Who are interested to venture into franchise business.

Classroom – Lecture, group discussion and presentation.

Courses are delivered by Pernas Certified Trainer

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From the Same Programme

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Advance
Franchise Financial Management

Franchise Financial Management is designed to provide the franchisors and franchisees a practical insight in managing their business financial, starting from familiarizing with the financial statement, analyzing it for planning and control and also applying some financial management concept to improve profitability.

  • Duration: 2 day(s)
  • Fee: RM 499.00 per participant
  • Available Date(s): TBD
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Intermediate
INTERMEDIATE: BUSINESS PLAN

Franchise Business Plan is designed to assist potential and existing franchisors and franchisees in preparing an effective business plan for the franchise business.

  • Duration: 2 day(s)
  • Fee: RM 799.00 per participant
  • Available Date(s): TBD
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Intermediate
Franchise Legal Requirements

Legal Requirement is designed to equip entrepreneurs with the fundamental knowledge of the legal requirements relating to franchising.

  • Duration: 2 day(s)
  • Fee: RM 299.00 per participant
  • Available Date(s): TBD