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Course Details

Franchise Marketing

Course Overview

Franchise Marketing is designed to provide understanding and guidance to franchisors and franchisee to strengthen their brand and establish effective marketing strategies for their business.

  • Level: Certification
  • Duration: 2 day(s)
  • Fee: RM 1299.00 per participant
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Upon completion of this course, you will be able to:

  • Understand the concept and practices of localized marketing.
  • Understand the concept and practices of customer relationship program.
  • Understand the concept and practices of franchise branding.
  • Evaluate the performance of digital marketing initiatives.
  • Franchisors.
  • Franchisees.
  • Potential franchisors.
  • Potential franchisees.
  • Business owners.
  • Individuals who are interested to venture into franchise business.

Classroom – Lecture, interactive group discussion and presentation.

Courses are delivered by Pernas Certified Trainer

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